How valuable is one click on your website?

Can you answer this question for your business? If not, then you need to read on…

Most businesses know that they need to be online, but they don’t necessarily know how or why?

As the world moves more and more into the digital space, businesses are finding that an online presence is no longer a nice-to-have, but essential to reaching out and engaging with potential and existing customers and clients.

Aligning your online presence to your business objectives can be really tricky though, especially if you’re not sure how to measure the value of your online endeavours.

Here’s where we can help.

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What we do

Our goal is to find out exactly how valuable one click is on your website.

To do this we’ve devised a system of tools and methodologies that we call Continual Target Management.

Continual Target Management

Continual Target Management is the process of constantly aligning your online eco system to your business needs.

Map Business Goals Identify Opportunities Optimise Experience Campaign Online Measure and Reuse

Map Business Goals

The first step in the process is to determine what is valuable to your business. While the ultimate goal for most businesses is to close sales, there are many other micro-interactions that businesses need to win in order to bring their customers to the point of making a sale. These can be anything from downloading a product brochure, to filling in an online request form. Each of these interactions get calculated together when aligning your digital strategy to your Business Goals.

Identify Opportunities

Opportunities can be found both internally, by re-engaging with customers who have done business with you before, or externally by finding new customers through profiling and grouping.

Optimise Experience

This step is a lot like preparing a real-world store for customers to come in and out during the day. How do you want your customers to move through your store? What deals and specials do you want them to see? If someone is seeking assistance for a product they have just purchased, how do you take them through all the marketing isles to the support desk where they really need your help?

Digital is no different. Nimble helps in this process by ensuring that your digital properties are serving your users in the best and most efficient way possible.

Campaign Online

A large component of the Nimble offering is making use of the data gathered in the previous steps to accurately and effectively target users through online campaigns.

Platforms we utilise

Measure and Reuse

One of the biggest benefits of the online world is the ability to measure and understand exactly how your customers and potential customers are interacting with you. This data is incredibly useful for ensuring that you have an enticing message, clear calls to action and an efficient marketing strategy that brings you the greatest return on investment.

Conversionsⁿ

Analyticsⁿ

Funnelsⁿ

Leadsⁿ

Offlineⁿ

Optimiseⁿ

Interested?

Enquire now

What you get

Comprehensive management of all your digital properties including websites, mobile apps, Social Media Profiles and mailing lists.
Targeted digital campaigns designed to attract and convert your most eligible users
Readable reporting on how each of your properties are performing, as well as
Alignment strategies to ensure your online eco-system is giving you real business results.